Asian Paints rolls out movie ‘#FirstRoommates’ forward of Raksha Bandhan

Asian Paints rolls out movie ‘#FirstRoommates’ forward of Raksha Bandhan

India’s acclaimed paint and décor large, Asian Paints rolls out a heartfelt tribute with their movie ‘FirstRoommates’, celebrating the bond siblings share rising up. A window into the love-hate relationship between siblings, “FirstRoommates’ reminds you of the underlying affection one feels for his or her kin. 

https://www.youtube.com/watch?v=shzE1–SnY

The movie captures the bitter-sweet ‘nok-jhoks’, the sensation of belonging shared by siblings, and most significantly, the unsaid, and rarely displayed love between the duo. It fantastically portrays and encourages the essence of Raksha Bandhan past the idea of a brother safeguarding his sister by specializing in the celebration of affection, safety, assist, and a memorable, life-long relationship. 

As generally recognized, when one sibling strikes out, their room is taken over by the opposite one. The movie begins in an analogous gentle, the place an older sister is visiting her maiden house to have fun her first Raksha Bandhan after marriage. As she enters what was a shared room, she notices the way it has been completed as much as match the brother’s likes and pursuits. Every part seems to be wonderful, however she abruptly notices one thing. Upon nearer inspection, she realises it’s a hand spray-painted field stuffed with childhood reminiscences. The movie ends on a heart-touching second the place the brother tells his didi that this room will at all times have house for his first roommate i.e. her.

Conceptualized and executed by Asian Paints’ social media and digital inventive company companion – Kinnect, ‘First Roommates’ shows how one can make one thing distinctive and particular by upcycling it utilizing ezyCR8, slightly than discarding it. Asian Paints EzyCR8 is an easy-to-use vary of DIY options for house enhancements. Customers can use this vary creatively for house décor makeovers or enhancements.

Talking concerning the marketing campaign, Madhura Haldipur, Sr. Artistic Director, Kinnect states, “In India, we’re very conversant in this quintessential brother-sister relationship. Most of this originates within the house – lack of house or having to share a room as youngsters which transforms right into a grown-up love language of bickering or teasing. This movie catches them in a single such lovely second of a milestone occasion of their lives. Asian Paints’ ezyCR8 gave us an exquisite alternative to painting how the youthful brother goes past simply ‘shopping for a present’ to point out how deep his love for her really is. In spite of everything, there’s no place like house and no roommates like your siblings.”